Life Events and Yellow Pages Usage
Contributing to a Highly Targeted Medium
December 2005
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Title:
Life Events and Yellow Pages Usage
Contributing to a Highly Targeted Medium
Description:
Life events (getting
married, buying first home, having a baby) as well as life-stages have
been shown to be predictors of Yellow Pages usage. This report
correlates 34 different life events - either experienced or anticipated
- that result in greater than average usage of specific Yellow Pages
headings.
Type:
Yellow Pages Influence on Consumer Shopping
Audiences:
Businesses, Investment Analysts, Yellow Pages
publishers (Sales reps, CMRs, National and Marketing groups)
Sample Reports:
Purchase of New Home
Retirement
Child Entering College
Author:
December 2005 (34 Excel Spreadsheets)
By Dennis R. Fromholzer, Ph.D
