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Title:

Yellow Pages Value - 2005
Measurements of “Sales ROI”

Description:

Actual value realized by advertisers varies dramatically across headings and even within headings, based on differences in ad size, color, ad content, rate discounts, etc. Using extensive research, this paper develops solid estimates of the value delivered by Yellow Pages to its advertisers and compares that value to that delivered by other advertising medium.

Type:

Yellow Pages Advertising Value

Audiences:

Businesses, Investment Analysts, Yellow Pages publishers (Top Management, Training, Sales Management, CMRs, National)

Sample Reports:

• Yellow Pages aggregate Sales ROI Trends

• Median Sales ROI (all ad types) by Media (Newspapers, Magazines, TV, Radio, and Internet)

Author:

November 2005 (8 pages)
By Dennis R. Fromholzer, Ph.D

CRM20051101P -- $349.00