CRM ASSOCIATES
Research Expertise Since 1994

click to enlarge

click to enlarge

click to enlarge

click to enlarge

click to enlarge

click to enlarge

click to enlarge

click to enlarge

Title:

White Pages Value - 2005
Used by Active Buyers More Than Most Other Traditional Media

Description:

Advertisers invest in White Pages advertising to help reach their customers by making their business easier to reach and by building awareness for future purchases. This paper summarizes data on White Pages Industry Revenue, Usage of White Pages correlated to Yellow Pages headings/categories, the synergies between White and Yellow Pages usage, and the response to and cost-effectiveness of White Pages advertising.

Type:

Yellow Pages Advertising Value

Audiences:

Businesses, Investment Analysts, Yellow Pages publishers (Marketing groups, Training, Sales Reps, CMRs, National)

Sample Reports:

• % Of Shoppers who use White Pages, by industry

• % Of Shoppers who use both Yellow and White Pages, by industry

Author:

October 2005 (10 pages)
By Dennis R. Fromholzer, Ph.D

CRM20051002P -- $499.00