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Title:

18-24 Year Olds Continue to Use the Yellow Pages
Driven by Changes in Life Stages and Life Events

Description:

Overall, 18-24 year olds are among the heaviest users of Yellow Pages compared to other age groups, and the leading edge of Generation Y (those ages 25 to 29) turns to Yellow Pages more than any other medium when they experience major life changes and events.

Type:

Yellow Pages and Other Media Usage Trends

Audiences:

Businesses, Investment Analysts, Yellow Pages publishers

Sample Reports:

• Yellow Pages Usage Index by 18-24 Year Olds compared to All Adults

• Relative Media Usage by 18-24 Year Olds (Married and Single)

Author:

October 2005 (10 pages)
By Dennis R. Fromholzer, Ph.D

CRM20051001P -- $599.00