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Title:

Yellow Pages Trade-Family Products
Best Value in Town!

Description:

Trademark ads combine the benefits of building brand awareness through other media with the search efficiencies of Yellow Pages. Most noticeably, trademark ads offer some of the highest values possible from the Yellow Pages. This report analyzes the call effectiveness of over 600 single location and multiple-location Trademark ads.

Type:

Yellow Pages Advertising Value

Audiences:

Businesses, Yellow Pages publishers (CMRs, National)

Sample Reports:

• Auto Dealers – New

• Financial Services

• Hotels

• Lumber

Author:

September 2005 (5 pages)
By Dennis R. Fromholzer, Ph.D

CRM20050902P -- $149.00