Yellow Pages Users Spend More Than Average
Consumers
September 2005
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Title:
Yellow Pages Users Spend More Than Average
Consumers
Description:
Yellow Pages users
spend more than average consumers because their purchases tend to be need
driven – not advertising or promotion driven. For the past six years,
analysis has shown that users of Yellow Pages headings spend about 25% more than average consumers. This report demonstrates the
increased spending levels of Yellow Pages Users compared to Average
consumers in over 90 categories.
