Yellow Pages Metered Ad Study Results – 2005
Value of “Primary + Specialty Section” Ad Combination Working Together for
Restaurants to Achieve Greater Value
August 2005
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Title:
Yellow Pages Metered Ad Study Results – 2005
Value of “Primary + Specialty Section” Ad Combination Working Together
for Restaurants to Achieve Greater Value
Restaurant Menu Ads Deliver Results!
Description:
Restaurants have the
ability to place ads in both the primary Restaurant heading and
specialty sections such as Dining Guides and Menu Sections. But do
advertisers benefit from having ads in both places? This report
quantifies the additive value of such advertising strategy for 27
Restaurants.
