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Title:

Yellow Pages Metered Ad Study Results – 2005
Value of “Primary + Subcategory” Ad Combination
Working Together for Attorneys to Achieve Greater Value

Attorney Ads Value of “Primary + Subcategory”
Ad Combination

Description:

Attorneys have the ability to place ads in both the primary Attorney heading and specialty sub-categories such as Attorneys – Criminal Law and Attorneys – Divorce, Adoption & Family Law. But do advertisers benefit from having ads in both places? This report quantifies the additive value of such advertising strategy for 330 Attorneys.

Type:

Yellow Pages Advertising Value

Audiences:

Attorneys, Yellow Pages publishers (Marketing groups, Sales Management, Sales Reps, CMRs, National)

Sample Headings:

• Attorneys – Accident, Personal Injury & Property Damage

• Attorneys – Criminal Law

• Attorneys – Divorce, Adoption & Family Law

• Attorneys – Driving (DUI-DWI)

Author:

August 2005 (4 pages)
By Dennis R. Fromholzer, Ph.D

CRM20050801P -- $249.00