Yellow Pages Metered Ad Study Results – 2005 Series
Alphabetical Positioning for Space/In-Column Ad
Old Myths Debunked
May 2005
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Title:
Yellow Pages Metered Ad Study Results – 2005
Series
Alphabetical Positioning for Space/In-Column Ad
Old Myths Debunked
Description:
A common belief by
Yellow Pages advertisers is that ads at the beginning of the in-column
section of a heading receive more calls than ads at the end of the
alphabetical listings. An alternative theory would suggest that position
in the alphabetical listing should make little or no difference. This
report demonstrates call volumes per Alphabet grouping and further
validates findings in Yellow Pages Measured Ad Study Results – 2005 -
Benefits of a Combined Display and Space/In-Column Ad in the Same
Heading that having both an in-column ad and a display ad in the same
heading produce additive results.
