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Title:

Yellow Pages Metered Ad Study Results – 2005 Series
Executive Summary

Including Trends in Annual Call Volumes, Benefits of a Combined Display and Space Ad Program, and Benefits of Multiple Display Ads in a Heading and more

2005 Yellow Pages Metered Ad Study
Executive Summary

Description:

In addition to statistics on Trends in Annual Call Volumes, Benefits of a Combined Display and Space Ad Program, and Benefits of Multiple Display Ads, this report also includes metered ad study results for White Pages advertising, Outside Back and Inside Front Cover advertising, Tab advertising, and Trademark versus Tradename ads.

Type:

Yellow Pages Advertising Value

Audiences:

Investment Analysts, Yellow Pages publishers (Marketing groups, Sales Management, CMRs, National)

Sample Reports:

• Average # of Annual Calls by type of Ad – Yellow Pages/White Pages/Covers/Tabs/ Trademark/Tradename

• Average % Change in Annual Calls for Multiple Year Tracking Studies

• Average # of Annual Calls by Heading

• % Increase in Call Volumes – Combined Program versus Display Ad alone – by Heading

• % Increase in Call Volumes – Combined Program versus Space/In-Column Ad alone – by Heading

• % Increase in Call volumes – Multiple Display Ads in the same heading – by Heading

Author:

May 2005 (13 pages)
By Dennis R. Fromholzer, Ph.D

CRM20050505P
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