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Title:

Benefits of a Combined Display and Space Ad in the Same Heading Working Together to Achieve Greater Results

Yellow Pages Metered Ad Study Results – 2005 Series

Description:

A Yellow Pages program that combines both Display and Space Ads in the same heading can be far more powerful than just a Display Ad or just a Space Ad because it allows the advertiser to reach two distinct audiences with different shopping behaviors.

Type:

Yellow Pages Advertising Value

Audiences:

Businesses, Yellow Pages publishers (Marketing groups, Sales Reps, CMRs, National)

Sample Reports:

• % Increase in Call Volumes – Display Ad versus Space/In-Column Ad – by Heading

• % Increase in Call Volumes – Combined Program versus Display Ad alone – by Heading

• % Increase in Call Volumes – Combined Program versus Space/In-Column Ad alone – by Heading

Author:

May 2005 (4 pages)
By Dennis R. Fromholzer, Ph.D

CRM20050503P -- $249.00