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Title:

The Effectiveness of Internet Yellow Pages Ads 2005

Internet Yellow Pages Metered Ad Study Results – 2005
Calls to Internet Yellow Pages’ Advertisers deliver positive ROI

Description:

Multi-year study of metered call responses to over 350 Internet Yellow Pages ads. With an average annual call volume of 227 calls and an average advertising cost per call of $9.00, Internet Yellow Pages ads deliver an estimated average of $33.20 in revenue for each advertising dollar spent – an incredible value.

Type:

Yellow Pages Advertising Value

Audiences:

Businesses, Investment Analysts, Yellow Pages publishers (Top Management, Marketing groups, Sales Reps, CMRs, National)

Sample Reports:

• Auto Dealers

• Golf Courses

• Paving Contractors

• Restaurants

Author:

May 2005 (3 pages)
By Dennis R. Fromholzer, Ph.D

CRM20050501P -- $299.00