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Title:

Calls to Yellow Pages' Advertisers Held Strong in 2004

Yellow Pages Metered Ad Study Results 2005
Trends in Annual Call Volumes Calls to Yellow Pages’ Advertisers are Still Holding Strong

Description:

While statistically, the overall average call volumes for local Display and Space/In-Column Yellow Pages Ads are dropping slightly, the overall average for the top 150 headings is increasing slightly and there is evidence that the majority of advertisers with 2 years of call measurement studies on the same size ad showed higher call volumes in year two than in year one.

Type:

Yellow Pages Advertising Value

Audiences:

Businesses, Investment Analysts, Yellow Pages publishers (Top Management, Sales Reps, CMRs, National)

Sample Reports:

• Average # of Annual Calls by type of Ad - Local Display/Local Space/National Display

• Average % Change in Annual Calls for Multiple Year Tracking Studies

• Average # of Annual Calls by Heading

Author:

April 2005 (10 pages)
By Dennis R. Fromholzer, Ph.D

CRM20050402P -- $199.00