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Title:
To Get The Business You Must Answer The Phone
Description:
While Yellow Pages
are successful at making an advertisers’ telephone ring, this report
shows that a substantial number of phone calls from Yellow Pages ads go
unanswered and with those calls go lost business opportunities. Calls
answered promptly can positively influence a customers’ perception of
your business and the type of service they can expect; however, as this
report shows, many businesses are not answering their calls promptly.
Wondering if your employees are spending too much or too little time
with potential customers? This report also provides average call
lengths for over 130 major product and service categories.
Type:
Yellow Pages Influence on Consumer Shopping
Audiences:
Businesses, Yellow Pages
publishers (Sales Reps)
Sample Reports:
% Of Calls Not
Answered - by Heading
% Of Calls
Answered in Less Than 3 Rings - by Heading
Average Length
of Call - by Heading
Author:
April 2005 PDF (15 pages)
By Dennis R. Fromholzer, Ph.D
