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Title:

Yellow Pages Headings’ Rankings – 2004
Based on References, Ad Performance, Shopping Behavior, and Demographics

Description:

The Yellow Pages industry typically publishes rankings of headings based on the number of total references to each heading. Alternatively, there are many other useful ways of comparing and ranking headings that help to emphasize the value of Yellow Pages and the ways it is used. This report presents lists of the top 25 and lowest 10 ranked headings based on factors ranging from usage characteristics and demographics to advertiser Return-On-Investment (ROI).

Type:

Yellow Pages and Other Media Usage Trends

Audiences:

Businesses, Investment Analysts, Yellow Pages publishers (Marketing groups, Sales reps, CMRs, National)

Sample Reports:

• Heading Rankings based on Advertising Revenues

• Heading Rankings based on % of New Customers influenced by the Ad

• Heading Rankings based on Household Income of Customers influenced by the Ad

• Heading Rankings based on % of Businesses influenced by the Ad

Author:

January 2005 (95 pages)
By Dennis R. Fromholzer, Ph.D

CRM20050102P -- $499.00