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Where People Shop

January 2005

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Title:

Where People Shop
For Over 70 Major Products and Services

Description:

Knowing where consumers look before they buy is critical to successful advertising. Yellow Pages’ value to its users is greatest when headings provide information about all of the places where consumers can purchase the product or service they are looking for. This report provides direction from consumers about where they looked for information and where they made a purchase (including store/business names where available) of over 70 major products and services.

Type:

Yellow Pages Influence on Consumer Shopping

Audiences:

Businesses, Yellow Pages publishers (Sales Management, CMRs, National)

Sample Categories:

  • Florists

  • Jewelry

  • Telephone Companies

Author:

January 2005 PDF (99 pages)
By Dennis R. Fromholzer, Ph.D and Shelly McCarron

 

CRM20050101P -- $499.00