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Dr. Fromholzer, President of CRM Associates, is the world’s leading researcher, expert, and speaker on Yellow Pages value.

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"Dennis' consultative work, sales training and customer seminars have been tremendously beneficial to the entire Sensis organization..."

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Speaker's Programs and Training

CRM Associates offers a wide range of speaker's programs and training providing a variety of audiences with valuable information based on our extensive research, analysis, and years of experience.

Our speeches and presentations are highly informative, motivational and exciting for the audience and give you the opportunity to have a variety of people participate in these educational, interactive sessions.

We have prepared and delivered numerous training sessions to hundreds of Publisher Sales Groups, Marketing Groups, and Executive Management teams worldwide.

Our current topics include:

  • Yellow Pages Information to get EXCITED About! 
  • Proving the Value of the Yellow Pages 
  • Maximizing the Results from Yellow Pages Ads
  • Handling Objections
  • Positioning Yellow Pages vs. Other Media
  • Integrated Marketing Strategies
  • Yellow Pages Usage Dynamics
Listen to a sample from Dennis'
"Yellow Pages Information to get EXCITED About!"

Because of our extensive research experience and strong academic credentials, we offer a highly credible third party perspective. We are also available to speak to External Audiences such as Advertisers and Investment Analysts on behalf of the Yellow Pages industry. We can speak more authoritatively about the value of Yellow Pages than any other source currently available.