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CRM Associates is a market analysis and consulting firm headquartered in Boulder, Colorado, that undertakes research and analyses to help its clients better understand their customers, the value delivered to those customers, and their value relative to their competition.  CRM Associates is a world leader in research analyses related to the Yellow Pages industry.  CRM Associates’ President - Dr. Dennis Fromholzer - is the leading world expert on Yellow Pages.  The firm brings a background of work with other industries, including electric utilities, airlines, telecommunications, and government.
Dr. Fromholzer - Training Session

We help you better understand:
  • Your Customers
  • Value You Deliver To Your Customers
  • Intermedia Competition 

And apply this understanding to grow your
business through:

  • Actionable Industry Information
  • Market and Product Development
  • Training & Collateral Materials


Helping Publishers and Advertisers Maximize Value from the Yellow Pages Medium


Overcoming Advertiser Objections Version 2.0  --- NOW AVAILABLE!!!

We are proud to announce the new and updated 2009 version of Overcoming Advertiser Objections.

Only  $24.95 - Order form can be found here

 CD #1

 CD #2
  1. Intro
  2. Trends
  3. Business Conditions
  4. Cost
  5. Results/Return on Investment
  6. Usage
  7. Yellow Page Users/Reaching Customers
  1. Yellow Pages as a Shopping Resource
  2. Ad Size
  3. Yellow Pages vs. Other Media
  4. Financial Viability
  5. Conclusion

 

You can also order any of Dennis' work by contacting him directly at fromholzer@aol.com.  A current list of "Published Papers Available" can be found here.
  

 

   

 

You are listening to an excerpt from Dennis' training session
"Yellow Pages Information to get EXCITED About!"
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