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Dr. Fromholzer, President of CRM Associates, is the world’s leading researcher, expert, and speaker on Yellow Pages value.

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"Dennis' consultative work, sales training and customer seminars have been tremendously beneficial to the entire Sensis organization..."

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AT&T

R.H. Donnelley

Yellow Pages Group

Yellow Pages Association 

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Ad Review Service

In almost any heading some ads typically receive from 3 to 10 times more calls than other ads of the same size.  Why?  Because consumers pay a lot of attention to what you say in the ad.  Consumers expect the ad to educate, inform, and sell to them.  The content of your ad is the single most important factor in driving calls to your business.

  • After reviewing thousands of ads, we have identified patterns of users' reactions to ad content. Specific items appear to be major factors in determining whether an ad will receive calls or not.
  • CRM ad review experts will professionally evaluate your existing ad based on our extensive research and provide you with an evaluation and recommendation for your ad.

If interested, please contact adreview@crmassoc.com.